May 6, 2002. Coulsdon based MICE Technical Graphics Ltd. has become Zuken's European Distributor of 2001-2002.

The company beat 11 other European distributors and achieved the highest sales in the region for Zuken's CADSTAR printed circuit board design package.

Commenting on the award, Terry Holding Managing Director, said that MICE Technical Graphics Limited have been partnering Zuken for over 20 years as a Distributor of CADSTAR products and its predecessors. In fact Terry points out that 'our Company was the first Distributor ever to be appointed and have therefore contributed sales of every version of CADSTAR since it's introduction'.

MICE Technical Graphics are very proud to have won this award in a year where sales have not come easily.

Alan Hall who is principally responsible for this sales achievement was very concerned in September when several key prospects decided to hold back on placing their orders pending a clearer future.

Mice Technical Graphics decided at that time to concentrate maximum sales effort on their existing client base in order to keep some business flowing through the difficult period. Terry said that his company's ongoing commitment to ISO9002 quality standards had always ensured client loyalty and a regular flow of repeat orders.

The larger, new orders then started to close once again in the last quarter and set MICE Technical Graphics up as the No: 1 European Distributor.

The extensive CAD Systems Division technical support team around Alan all contributed to this successful formula.

Jeroen Leinders, Zuken's European CADSTAR Distribution Manager commented: "MICE Technical Graphics Ltd. has been outstandingly successful in a very difficult market during 2001 in the UK. Their in-depth knowledge of all aspects of electronics design has helped them build strong and lasting relationships with our customers and they forecast further strong sales growth for 2002, particularly with the forthcoming introduction of CADSTAR 6.0."

About Zuken
Zuken is one of the world's leading providers of professional software solutions for the design of PCB/MCM/IC packages and systems. These advanced tool sets facilitate schematic capture, placement, routing and analysis, and manufacture and test. Used by the world's top 30 electronic product manufacturers, the solutions operate under both UNIX and Microsoft Windows. Zuken is the market sector leader in Japan and has offices throughout Europe and the USA. It is a global organisation employing over 1000 people and the company is listed on Level 1 of the Tokyo Stock Exchange.

For more information, visit http://www.zuken.com.